Norwegian Refugee Council awareness campaign

Norwegian Refugee Council recently used a Toyota Land Cruiser for a public awareness campaign to help them spread the word about the good work they are carrying out in so many parts of the world:

“As part of NRCs cause and brand awareness campaign, focusing on youth (age 15 to 30), we used the Toyota Land Cruiser as a key prop in talking about NRC as a organisation working in hard to reach areas. We wanted to give the students something they could explore and that would visually show that to be able to deliver services to people forced to flee, we are dependent on quality and specially modified equipment. Through the borrowed vehicle, we were able to set the scene and spike the students interest. It was definitely a highlight of the events and captured the students attention. The vehicle was showcased in Oslo, Bergen and Stavanger. We estimate that we had between 2000 – 2500 visitors.

On behalf of NRC¬, the Campaign Unit at the Oslo Head office would like to thank the Toyota Gibraltar Stockholdings Ltd. team for helping us making the event a success.”